BLTRX Summer Edition 2016


Discover our summer 2016 edition with new dazzling colors and materials.

OH - Do you know all of BLTRX members get 15% off for their first purchase ?

yeap! All you have to do is to subscribe to our newsletter. We promise not to blast you with e-mails  ❤︎  

p.s - It's just here ▼ at the bottom of our website 




New model , new passion

I am planing for while now a new collection for BLTRX and very excited to expose the first model -  DIA Mini shoulder bag. It's a small style shoulder bag who can be transformed into a clutch with a removable silver or bronze chain and a front flap. 

My working process was influenced by the works of american minimalist artists of the 70's as Frank Stella, Dan Flavin and Sol Lewitt. 

Take a look at the first prototype, available soon on our E-shop.

Hope you'll like it!





Working on the pattern

Working on the first pattern

First DIA prototype is ready

There it is - the first prototype of my DIA bag

Our TOP 7 New Year gifts

So these are the things we would like to have for new year. The most beautiful pajama by Sleeper  A beautiful HAPPY NEW YEAR card by Les Cartes illustres par Quitterie , silver cuff bracelet by Galisfly , This über cool book by 

LA-based designer Justina Blakeney who defines the New Bohemians. A Jo Malone Wild Fig & Cassis scented candle ( i'm addicted). Aurelie Bidermann paper clips earrings and a BLTRX bucket bag with fringe.




The foldover clutch

Girls loves clutches , thats a fact. I see them all around the city holding their clutches.

I was looking to combine the original clutch with a strap as I find it pretty annoying to hold a bag under my arm all the time. Thats the reason all of BLTRX clutches comes with a removable strap. Recently I have added the fringes as a first test , and I just fell in love! So I introduce you to VAL clutch , the first BLTRX foldover clutch with fringe on both sides.


Photos by Amit Ofek



On My Bucket List - One on One with Roza Sinaysky

I had the pleasure to be interviewed by journalist and respected fashion blogger Roza Sinaysky to Tel Avivian online magazine. We talked about the future of BLTRX and Spring Summer 2016 collection. Here's a sneak pick to SS16 collection and our One-on-One interview.   


This article is all about BLTRX, and the brand’s founder Tamar Friedman – whose bags I have seen everywhere this year: in every cool store in town, worn by every fashion savvy girl around here, all over  magazines and in blogs. The fashion investigator in me had to find out who is behind these fringed bucket bags.


Tell us about the philosophy of your brand.

The style of BLTRX is eclectic, colourful and urban. The cut of the bag is based on a graphic triangle shape, combining textiles, fine leathers and different textures. When asking myself how to stay innovative with today commercial constraints and hectic pace of the fashion industry I made a decision to focus on designing three models per season with large variety of colours, textures and material combinations. I majored in textile design and love mixing colours and textures, this is where I find my joy of creation, exploring the endless possibilities of only one design and how its ‘character’ changes completely when using different materials and plays with its colours.


How did you start making bags?

I started designing bags in my last year of textile & fashion studies at the Superior Institute of Applied Arts (LISAA) in Paris. During the work on my final project at school I made silkscreen prints of a wooden texture which I engraved on a Linoleum base, then made a print on leather which became my first series of clutches.



What does BLTRX stands for?

BLTRX stands for Bellatrix which is the third brightest star in the constellation Orion, the 27th brightest star in the night’s sky. It is also referred to as the “Amazon Star”.


How was it to shoot your campaign in Paris?

I’m very proud of last BLTRX campaign in Paris. We have decided to shoot at the new cultural institution recently opened at La Villette – The Philharmonie de Paris, designed by Jean Nouvel. It was BLTRX first production outside of Israel and it was only logical to make this Paris, which was my home for six years. I had my concerns but photographer Rotem Rachel Chen encouraged me to go for it, My good friend and stylist Pauline Collet did the styling for the catalog.

The Philharmonie is made of innovative forms and aluminium swirls, very graphic environment which completes, I believe,the urban & contemporary image of BLTRX.


Tell us about your creative process? How do you choose the materials for your bags and to naming them.

I start by making a seasonal inspiration board and colour palette, then I sketch my ideas until I draw something I like. At the same time I collect materials, which correspond with my inspiration and start working on the sample design. Most of the times after I have the sample design I make modifications and changes, I let myself “sleep on it” and ask my close friends and colleagues for their opinion. I use fine leathers and embroidered handmade fabrics imported from India, Italy and Myanmar.


The bucket bag is now your signature piece, are you going to stick to it?

The bucket bag was the first bag and the one that led me to the idea of varying one design into mini-collections. I then started playing with other parameters such as size, colour, patterns and textures. I believe in taking the time in order to create and come with fresh innovative ideas, this is the reason that my working structure consists of two or three designs per season, which varieties in colour combination and patterns.


Who are your most loyal costumers?

BLTRX’s most loyal costumers are currently based in France. The mini bucket design and playful colours fits well the Parisian coquettish attitude and lifestyle. As the bucket bag became very trendy recently I see more and more local Israeli costumers as well.



Where would you like to see BLTRX in the near future? And maybe also on who?

I hope to do Premiere Classe accessories fair this season in Paris and soon you will discover BLTRX New collections … so stay tuned! I would love to see French –Egyptian (and Italian as well) actress Elisa Sendaoui with a BLTRX bag. Her mixed origins and nonchalant urban style makes her so damn sexy.

Photography – Rotem Rachel Chen
Stylist – Pauline Collet
Hair&Makeup – David Lendhardt
Model – Beth Edwards


Fake winter full of chic

Fall in Tel Aviv comes pretty late comparing to the rest of the world, not to mention winter that wouldn't arrive until mid December , I know this might sound pretty bizarre to my european friends, but at least the Tel Avivian style is quite up to date. So we went with Friends collector for a quick visit in the neighborhood of Neve Tzedek with a few of our favorite Fall 2015/16 bags.

Blogger & Styliste Einat Rozen modeled our bags with such an effortless chic, we had to share these photos with you guys. Hope you gonna like it! <3 

OFF RUNWAY // Fashion Week event

Something very cool is happening in Tel Aviv !

We are delighted to invite you to Off Runway #1

This year for the first time, during Israel's official fashion week, over 60  designers have joined together and will open their studios to present themselves and their newest collections.

We will be showing BLTRX latest collection at SAGA Boutique. 


4 Rabbi Pinhas st. Tel Aviv

Thursday, 22, October 10:00-21:00

Friday, 23, October 10:00-17:00


Pour ceux qui sont a Tel Aviv ce weekend ☆ un Super Sale Event au magasin SAGA TLV​

BLTRX on dévoile la nouvelle collection Printemps- Ete 2016.

Vente exclusive // Jusqu'à 30% de reduction

4 rue Rabbi Pinhas

Jeudi : 10H-21H  Vendredi : 10H-16H  

MARINA <3 Her bucket bag

We had the honnor to appear in this beautiful french girl blog - Les Tendances by Marina

Marina chose our Seven Mocha Fringes bag so she could fit it with her everyday clothing.

check out her blog post here > http://bit.ly/1LH1l4F


FUN FACT: Marina is an hospital nurse. Her blog is only a hobby who became super successful, we wish her all the luck!

Interview with blogger Marin Roset

Marin Roset is a very deadel person brought up by the world full of opportunities. Being born in Russia and being in love with Russia she however always considered herself as a citizen of the world. With a strong will to know more about the «kaleidoscope of colour and pattern» she chose travelling as the style of life.

When Marin approached to me for an intreview I gladly accpeted the challenge,

I had so much fun answering her questions , check out her full of chic blog post  > http://tesoraniram.com/bltrx/